Why Advertise in Life in the Middle?

 

Life in the Middle is a four color magazine published six times a year for residents and visitors of mid-Michigan.  Information on living and working in mid-Michigan is featured in each issue.  Other topics, such as health, volunteerism, and area history are also covered.  Life in the Middle is also dedicated to providing up-to-date information on entertainment and special events in mid-Michigan.

 

Advertisers can reach thousands of residents and visitors with each issue.  Approximately 4,000 copies of Life in the Middle are distributed via subscription and newsstand. 

 

Advertising Deadlines

 

2003 Issues             Deadline

         

Jan./Feb.               Dec. 1   

 

March/April             Feb. 1   

 

May/June                April 1  

 

July/August             June 2   

 

Sept./Oct.              Aug. 1   

                  

Nov./Dec.               Oct. 1

 

 

Life in the Middle is published by

Concept Communications

PO Box 179

St. Louis, MI 48880 

989/681-2299

Fax 989/681-6157

E-mail: concept@chartermi.net

 

 

Display Advertising Rates

Frequency

1x

3x

6x

Full Page

$700

$630

$567

2/3 Page

$550

$495

$445

1/2 Page

$450

$405

$365

1/3 Page

$345

$310

$280

1/6 Page

$190

$170

$154

Business Card

$95

$95

$95

 

Ad sizes in inches (w x h)

Full Page     7.375 x 9.875

Full Bleed    8.625 x 11.25

2/3 Page      4.75 x 9.875 v

1/2 Page      3.625 x 9.875 v    7.375 x 4.75 h

1/3 Page      2.25 x 9.875 v     4.75 x 4.75 h

1/6 Page      2.25 x 4.75 v      4.75 x 2.25 h

Business Card 2 x 3.5

 

Color

Four Color         $500

Black & One Color  $150

Above charges are in addition to page rates.  Color separations must be provided.

 

Special Position Rates

Back Cover - add 20% to above rates

Inside Covers - add 15% to above rates

Bleeds - add 10% to above rates

 

Special Inserts

Rates quoted upon request.

 

Agency Commission

Agency commission is 15% of gross billing on space, color and position. 

 

Production Specifications

Electronic Files Preferred - must be accompanied by instructions and a proof.

Conventional offset materials - Right reading, emulsion down film negatives.

Screen Requirements - 150 line screen.  Compensate for dot gain.

Copy should be camera-ready.  Photographs and art work with comprehensive layout instructions and keylines are acceptable but production work may be subject to applicable charges.

Four color advertisers - must supply color keys, cromalins or matchprints.  Offset progressive proofs, clearly marked, can be used.

 

Terms & Conditions

Frequency discounts earned by using three or more insertions.  Contracts must be completed within one year of first insertion.

Payment terms for credit-approved clients are net 15 days from date of invoice.  Cash discount of 5% for annual contracts paid in advance.

Service charges billed on receivables over 30 days at the rate of 1 1/2% per month (18% per annum).  Billing date is 1st of month of issue cover date.

Production charges, when applicable, will be itemized and billed on advertising invoice.  Furnished ads not meeting current production requirements will be subject to additional stripping and/or alteration charges.  Unless otherwise specified in writing, all advertisements designed and produced by/for Life in the Middle are exclusively for use in its publications and production charges, if any, cover only that use.  Any other uses, in whole or part, will result in applicable use fees and/or production charges.

Ad design services are available.  Call for price quote.

Advertisers are held responsible for all advertising charges in the event advertiser’s agency defaults on payments due and will be re-billed directly.

Acceptance of all advertisers and copy is subject to approval by publisher.  No space may be purchased for resale.  Publisher is not liable for damages if, for any reason, he fails to publish any advertisement.  All advertisements are accepted and published by publisher upon representation that client/agency is authorized to publish entire contents and subject matter thereof.  Advertising which simulates editorial content must include “advertisement” above or below.  Borders required around all advertisements, except bleed.   Publisher not responsible for materials left unclaimed for more than one year from date of insertion.  If copy is not furnished by the closing date as contracted for, publisher reserves right to repeat last regular ad order and/or charge client/agency for minimum space required under contract.

Short rate billed to advertisers who do not complete contract schedules.  Credits earned during contract year applied to future billing for space.  No cash rebates.

Cancellations not accepted within 30 days of the publication date for each issue.  Schedule changes during same period subject to publisher approval and rate adjustment, if applicable.